RAY x Gufram Cactus
Our mission at RAY is to bring art and design into the daily experience. That spirit led us to collaborate with Italian design house Gufram, who shares our belief in living with great design, and artist Francesco Vezzoli on Fiore di Cactus®, a special-edition coat rack created in honor of Ray Phoenix that reimagines Gufram’s iconic 1972 CACTUS®.
Vezzoli is known for reimagining pop-culture icons across film, embroidery, performance, and sculpture. With Fiore di Cactus®, he adorns the iconic CACTUS® with a single bloom, adding a note of playfulness and joy to a design classic. His philosophy of challenging the status quo aligns with Gufram’s Radical Design ethos and RAY's approach toward real estate development, making him the perfect collaborator for this project.
Produced in a limited run of 30, each piece is cast from the original 1972 mold and hand-painted with Guflac®, a patented coating that looks like leather yet feels soft to the touch. One edition will live at Ray Phoenix, where residents will interact with this piece that’s both art and design every day.







